Elizabeth, NJ - Phroogal, a financial education startup announces an unprecedented initiative to travel 10,000 miles zigzagging across the United States to break the last social taboo - openly talking about money. The Road to Financial Wellness is a local grassroots and social media event with a mission to turn local money discussions into a national conversation on financial wellbeing.
Phroogal plans to participate in 30 events in 30 locations in 30 days to record, curate and share the financial stories of people in communities across the United States. Some of the pit stops include Lowell, MA; Gaithersburg, MD; Nashville, TN; Lincoln, NE; Denver; Dallas; Phoenix and Corvalis, OR. Phroogal Founder Jason Vitug is a former senior executive with a Silicon Valley credit union who left his position and sold his belonging to find his purpose.
In 2012, Vitug was living his dream lifestyle as he backpacked through 20 countries in 12 months. When Vitug returned home he defined his purpose - to empower a generation in making better financial decisions to live their dreams. “I believe the road trip can highlight the importance of financial education that empower my generation in making better financial decisions that lead to living their dream lifestyle. Focusing the conversation on financial stories and lifestyle goals is a powerful medium to bring about awareness and change,” states Vitug.
Phroogal will travel to a different location each day and engage with people through informal street interviews, coffeehouse discussions and speak in 30 planned events in 30 different locations to engage an audience in a financial conversation. Vitug adds, “Our national sponsor Payoff has been instrumental in helping to make this road trip a reality. The consumer-focused financial services company Payoff isn’t alone, as an increasing number of credit unions have joined to support the road trip on the local community level. 18 for The Road to Financial Wellness.
Our priority is to help our members live their financial dreams by educating and providing products and services that enhance their entire well-being for life! ” The ‘Phroogal’ Road to Financial Wellness partnership is the perfect way for us to reach our Millennial membership in a fun and interactive way.” States Michele Bolkovatz, Community Relations Manager at Warren FCU in Cheyenne, WY.